9 hooks to increase your list of subscribers. INTRO.

What offer my readers to subscribe to my newsletter?

The number of subscribers. Is it frustrating you? Everyone talks about how important it is to have a list of subscribers, making email marketing, large numbers of subscribers, but it is frustrating to see itself with two digits, if we're lucky.

On the other hand, even more they bombard us with conceited and boastful text messages of "Join the more than 5000 subscribed", "100,000 subscribers and counting" …

How is that so many people subscribe to those lists, not yours? How to increase your subscriber list?

The simple reason that not sign up for your newsletter.

The simplest is that we are increasingly reluctant to give our email address to anyone, and we have too much information and resources within our reach: we are saturated.

After all, if it gets into the wrong hands, they could be opening the door to spam, phishing attempts and other vulgar attacks in your inbox.

But it is not just about privacy and security. Your readers have too much on their plates to add another regular to their growing list of read email.

Now do you understand why people are not "falling" into your trap to "subscribe to blog updates"?

The solution is to give them a compelling reason to sign up.

One reason so powerful, so valuable that easily outperforms all its reasons for not doing so.

In other words: bribe.

How is a good bribe or bait? How to use the hook to increase your list of subscribers?

Have you seen this?

Subscribe to blog updates and receive my free ebook X ways to do Y (even if you are Z) "

Not more than a bribe, blackmail: do this for me that I have already done this for you, in this case is: "give me your email address and I'll give you something that is not freely available on my blog. "

But breaking the barrier with your reader is not as easy as it sounds: you must remove their defenses creating something very tempting to do all their prejudices and excuses left over and just think you get what you offer.

Your bribery can be:

The source of inspiration for when your reader has run out of ideas

The promise to solve an urgent problem or relieve persistent pain

The opportunity to broaden knowledge on a topic or area

Route guidance to achieve a desired goal

If the average reader thinks your bribe is something that simply must have, you're on the right track.

But where most bloggers get stuck it is to decide exactly how your bribe should take. Not all want to be the same offering an ebook, which is the entrance to a blog wrapped in a pdf … all want something different to offer, but do not know how to start.

I offer eight types of hooks or other bribes, you can use on your blog, and is the best you can use them all in different ways, and expand and make big your list of subscribers.

The following items will have a list of 8 bribes to increase your list of subscribers.

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Find which are the best FTP clients for you

An FTP client is a program that allows connecting to our server to view and access the files that have stayed there. There are many alternatives, free and paid, simpler and more complex, but here we are going to see the most popular ones. And also the ones that you can use in your WordPress based website.


FileZilla is one of the most popular FTP clients because you can install it on any operating system and is free (also open source). It is even possible that your hosting provider already has documentation on how to connect to your server with FileZilla, due to its popularity.

FileZilla includes a lot of features, including:

  • Support for FTP, FTP protocols with SSL / TLS (FTPS) and SSH File Transfer Protocol (SFTP).
  • Drag and drop upload files 
  • Filters by name, directory synchronization and remote file editing.
  • Custom configuration transfer speeds.


Cyberduck is an FTP client with an interface much more attractive for users than FileZilla, although this only works for Windows or Mac systems. As an advantage, is open source too.

This client allows access (File Transfer Protocol), SFTP (SSH Secure File Transfer), WebDAV (Web-based Distributed Authoring and Versioning), Amazon S3, Google Cloud Storage, Rackspace Cloud Files Backblaze B2 and FTP servers.

It also allows remote file editing, file synchronization and integration with notifications own operating system.


WinSCP is a free FTP client for Windows that also supports SSH connections. It also allows you to rename files and directories, create new directories, modify files and folders properties and create symbolic links and shortcuts.

By using dual panels you can also manage files on your local computer,

If you use Windows, it may be easier to use WinSCP than FileZilla because the interface is more integrated with the operating system.


Transmit is an FTP client like Cyberduck, but with more options. It is a very interesting alternative. Of course, you have to check your wallet because is paid and the price is $ 34 and only serves to Mac systems.

Among its features offers most options that we have seen in previous programs, such as support for FTP, SSH, WebDAV or Amazon cloud services. The interface is very simple to use and is faster than other programs in terms of file transfer.

Final conclusion

If you've never used an FTP client to access your WordPress server files, I encourage you to try. Install an FTP client is very easy (as easy as installing a program on your operating system), and using it is not so dramatic.

If your hosting has provided you access credentials to the server (a user, password and server address), you must create a new connection in FTP client and place chosen to connect. If all goes well, you will see the remote file system and can work with it.

Try your credentials and try to connect to your remote server. If you get used to using it, you can quickly fix problems (remove plugins or contentious issues, for example) or even download all as a backup.

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How can I recover a password in WordPress?

A few days ago I don't have my computer with me and I have to recover my WordPress password to make a correction and I realize that it is a problem if you don’t remember your password. Or if you want to change any password (your editor's password, for example). And indeed it is a simple process, you have to enter the administration panel, select the user in question and set a new password.

Change the password as an administrator

Suppose you do not have administrative access to your WordPress installation because, for example, you lost the administrator password user. How do you can recover it? What can you do now?

First option. Mail password recovery.

This is the most friendly way to recover the password. Just go to the login page in WordPress and click on the link “Forgot your password?”.

This takes you to a page where you can specify your email address (or administrator) and WordPress will generate you a new password. Very simple.

Second option. Editing the database.

The other possible solution is to reset a user's password directly from modifying the database. You must access the administration panel of your hosting provider and look for the Databases section, where you will find a utility called phpMyAdmin.

Once inside phpMyAdmin, you need to open the user table (by default, wp_users) and looking for the user that you want to change the password. For example, if I want to change my user would be sufficient to find that user name in the user_login field and click “Continue”:

If all goes well, there should be a single user as a result. Click on the Edit button to change your password. On the new screen, all you need to do is put a new password in the field user_pass. Just make sure to select MD5 in the function column; passwords are never stored in clear in your database but apply a hash function (in this case, MD5).

After saving the change, you can access your database normally.

Other options?

There are many other ways to change the password, but I think the two that I have explained today should have enough. But, well, if you are interested, there is more to take a look at Codex to discover what they are and how they work.

One last note about security password …

If you take a look at the "passwords" that generates WordPress, you'll see something like this (you can generate your own hash with this online tool):


This hash starts with $P$, has numbers and uppercase, lowercase, dots, bars, etc.

However, the hash you've generated using MD5 is somewhat different:


Basically, numbers and lowercase letters, a password that seems more "easy" to break. What exactly is happening?

WordPress implements the Portable PHP password hashing framework for generating hashes of your password, which is safer, as it allows to add some random characters (salt) that make more difficult brute force attacks and therefore is recommended. So, how is it possible that the MD5 hash function?

Previous versions of WordPress are using the MD5 hash function to generate any password. To maintain compatibility with these versions, WordPress continues to accept passwords stored in MD5 in your database. But as soon as the user logs in. and WordPress will realize that are using an MD5 hash for the password, WordPress will generate a new hash (safer) using the other function.

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Tips: 4 plugins for A/B testing in WooCommerce

In the online business, you should do tests. All the time and all your products. Why?

The tests allow you to see exactly which elements of your store are effective and which need improvement. They show what motivates the action in your CTA (call to action) and that "kill" the intention of your potential customers. A / B tests allow you to modify, analyze and play with your site to find the solution with the best possible results.

The best and biggest online stores made constant testing. The idea is that there is always room for improvement and try and test, allow you to become a bit more successful in your online store.

Why use A/B tests plugins in your online store?

If you are wondering why you should use a plugin for testing A/B? Well, if you're scared to ruin your page, here I go. These are the reasons why you should forget your fears:

A tool or plugin that is not made for WordPress is difficult to manage, control and isn't easy to learn how to utilize. It is better to work in an environment that you already know, and if you use WordPress WooCommerce will be familiar to you.

A WordPress plugin works on specific things and doing a concrete task. It is more convenient to work in WooCommerce and WordPress.

Make tests without affecting your entire store, for example, test a form, images, or something other.

And there are 4 plugins that can allow you to make A/B tests on WordPress.

Nelio AB Testing

Nelio AB Testing is a service to improve your conversion rate, allowing you to create A / B tests and make monitoring work on your WordPress desktop.

You can make tests in practically anything that is installed on your WordPress site, with titles on your pages, themes and even changes in your CSS sheet. The plugin has a feature called "heatmap" that lets you see where your store users are more active, key to further optimize and improve the weak areas.

It also generates daily reports on your tests and gives you details about your visitors and conversions that they perform. In addition, it has no impact on the speed of your site.

This isn’t a free plugin, but has a 14-day free trial, and it is priced at US$19 per month.

Marketing Optimizer for WordPress

Another great tool is Marketing Optimizer for WordPress: offers features that facilitate the configuration of A / B test for your online store in just a moment. In addition, it integrates perfectly with plugins like W3 Total Cache, Gravity Forms or Super Cache.

The essence of this plugin is to improve the conversion rate of your site. How they work it is to follow two different options of the same element and to definitively decide which to use, so easy. Tests A / B are configured in several pages at once and conversion tracking is done by codes that are placed on any page that act as a confirmation or thank you page after a conversion. Basically, what it is measured thanks pages are loaded many more times.

The plugin can easily add variation to your tests, and can be used for page titles, design, outstanding image, a call to action, the site of the call to action, forms, buttons, testimonials. Everything on your website is subject to A/B test with this plugin.

Convert Experiments by Yoast

SEO by Yoast, is the most used WordPress plugins in the world, and Yoast, its creators have a wide range of solutions for WordPress, one of them is this another great plugin: Convert Experiments. As a fusion of Yoast and Convert, you must, before working with the plugin, open an account in Convert.

The plugin works by sending data from your pages. To make tests, you must use advanced targeting and filters when you want to test your site. This is achieved by installing some javascript to each page of your WordPress site. The plugin enables you to apply tests divided URL. Simple and effective.

WordPress Calls to Action

This plugin is utilized to create CTA (or calls to action) and monitor their results, which could be useful for A / B testing.

CTAs are very effective, and this plugin has a very good library to create calls to action, or create one with a custom design. With this plugin you can create different CTA sites, monitoring results and improve the conversion rate of your online store.

It is an excellent marketing tool, that allows you to create email lists for your online store, for clients, members or providers. 


At first, implementing A / B testing for your online store can seem intimidating, but is actually quite simple, as long as you are using the right tools for the job. The previous four plugins can make creating tests and experiments easily.

To be informed of the latest improvements and features of the plugins, WordPress will be sending you information to your Desktop or inbox, as you prefer, and also, will notify you about the automatic updates of the plugins.

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Wat to do after installing WordPress- Part 1

Install WordPress is one of the first steps to creating a Web page or blog quickly and easily. Thanks to its ease of use and accessibility to anyone with or without experience, you can have your site ready in a few days (even hours!).

However, installing WordPress is not equivalent to having your page ready. It is an important step, but there are other things to do and measures to take.

If you already installed WordPress on your domain, you're on the right track!

Here are some of the main actions you can take to advance in the creation of your blog or website:

Basic configuration and general adjustments

Enter into the main Dashboard and click on Settings> General. There you can modify aspects such as title, email, time zone, date format, users who subscribe to your site (if necessary) and other options.

Modify permalinks

To improve Google’s positioning and have a good image of URLs, you must change the permalinks. In most cases the default settings make them look like this:


You never have to use your URL like that! It is the most common error in websites.

To modify it, all you have to do is enter into your Dashboard in Settings> Permalinks. Then select the "entry name" option. Thus the URL will have the same keywords that are in the title, and will be much more accessible and have a better search engine ranking.

Eliminates post and page included by default

When WordPress is installed, the platform comes with a post and a page published as a demonstration. The post is called "Hello World!" And "Sample Page" page. There are useful or serve for something? I do not think so, delete them!

To delete them, go to the “Tickets" option, select it and click "Move to Trash" or "Trash". For the page is the same, but in the Pages section.


No matter what type of page that you are creating with WordPress, you do not want to be flooded with SPAM. To avoid this, install the plugin called “Akismet", which is responsible for archiving SPAM automatically so you do not have to deal with “garbage" comments that are useless.

To install Akismet, review the tutorial in the website company.

Now, in the newest version of WordPress, the 4.4.2 version, the platform includes Akismet by default, and you only have to register the user and the website.

Create a Sitemap

A sitemap will let Google know the basic structure of your web site, so you can index your web faster and will also include your new content quickly in their search results.

To create the Sitemap, install the "Google XML Sitemap” plugin, enters the settings menu and create the map first.

Basic SEO settings

To ensure you have the maximum opportunity to position yourself in Google in the best way, it is necessary to setup SEO options (On-Page SEO). This includes installing a SEO basic functions plugin, like SEO by Yoast and All-in-One SEO Pack, all made for WordPress, that helps with titles, descriptions, keywords, etc.

Also create the sitemap as we saw in the previous section, that helps to positioning also. If you want to know how to make a good SEO settings, enter the following tutorial: WordPress SEO Guide.

After install WordPress, personalize the information to the site, modify permalinks, eliminate the sample post and page, install Akismet, create a sitemap and check basic SEO settings, you are ready for the next steps. 

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What is a plugin and how it works?

One of the features that make WordPress a great platform to create a blog or website is its flexibility and ability to adapt to any kind of need. And the kind of tools that offers to users.

In terms of design, the themes (or templates) allow you to have a choice among thousands of designs or also create or modify a template to your tastes and needs.

But if we want to expand the possibilities and function of WordPress, in an unlimited way, plugins are the best way to achieve this.

What is a plugin?

Plugins are software or applications containing a group of functions or features, which help to improve in all aspects your WordPress website.

There are plugins for every need in WordPress, including:

  • Design
  • Statistics (Analytics)
  • Email marketing
  • Social networks
  • Security
  • Backups
  • Web Traffic
  • e-Commerce
  • SEO
  • And others.

If you need to have some functionality on your site, the phrase "there is a plugin for that," applies perfectly. Everything that you need for your website, if you are using WordPress, you can find it in a plugin.

And if does not exist, you can create! In freelance sites like oDesk, Powertofly or Guru.com there are many freelancers that you can hire to create any plugin that you require for your blog or website.

Thanks that WordPress is an open source platform, hundreds of web developers are able to create plugins for the platform. At present, there are more than 30,000 plugins in the official directory of WordPress.

In addition to free plugins, there are many developers who build your business and are dedicated to selling "Premium" plugins, that focus on solving and improve different elements and aspects of WordPress. The plugins are developed mainly in PHP and also use HTML, Javascript and CSS.

Installing and admin plugins

As an administrator in your website you can install, edit and delete plugins from the WordPress main desktop. And to install a plugin, you have two options:

  • Installing from the desktop into the Plugins WordPress> Install New option
  • From FTP with .ZIP file

Examples of plugins

Let's see some examples of different plugins and what they can do with WordPress:

1. All in One SEO Pack

This plugin helps configure and optimize WordPress for a good search engine in Google, Bing or others. It offers an option to change the title, add a meta description, keywords and categories on the home page and every page or post.

It also automates the optimization of tags, URLs, add sitemaps, it syncs with Google Analytics and more. A great choice for internal optimization SEO.

2. WooCommerce

A plugin to create a professional, effective and process online store orders every day. This plugin, developed by Woothemes, converts WordPress in an e-Commerce platform.

With WooCommerce you can add products of all kinds (physical and digital), use different attributes and synchronize it with many payment processors like Paypal.

3. Pop Up Domination

This plugin works by creating a "pop-up" or subscription on any WordPress page. When a user is browsing the site, will appear in a given a popup with a form to subscribe to the newsletter blog or site.

This helps a lot to increase the number of subscribers and grow the audience of a blog.

4. Akismet

With this plugin, you can remove excess SPAM of your website. When installed, your website and the comments section will be much cleaner, plus you will no longer receive your mail notifications of new "junk" comments or spam.

How many plugins should I install in WordPress?

The number of plugins isn’t a big issue, and what matters is quality. If you need 10, 25 or 40 plugins, go ahead! Just make sure they are good quality plugins created by developers with experience and expertise. Never use “pirate” plugins, hacked or with a dubious origin as they may have malicious code.

Now that you know what it is and what does a plugin, begins to use them!

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