WooCommerce is the main plugin for online stores

WooCommerce is an e-commerce plugin that lets you create an online store with WordPress. This plugin gives you all the typical characteristics of a sales portal, and is the main choice for anyone wishing to start selling products or services over the Internet.

With WooCommerce can manage inventory, product catalogs, orders, prices and more. This plugin is designed for all kinds of shops, and offers a lot of configuration options to customize your online shop on your way.

WooCommerce installation is quite simple and does not require any specialized knowledge. In just a few hours you can create a functional online store, ready to receive payments through Paypal or any other payment method, along cash, check, bank transfer.

This plugin has a simple and efficient purchase process, which will ensure a high conversions at the moment of the sales. Also WooCommerce is intuitive to use, allows you to control orders and the order state, from the time they are generated until delivery at the customer.

In addition, WooCommerce is the number one in e-commerce for WordPress and has a huge community of related apps, extensions, services and experts. The official page already has more than 240 different extensions, with which you can extend the functionality of your store and customize according to your needs.

The are some critics to WooCommerce, and is because generate some conflicts on installation, depending on the WordPress theme you use.

Nevertheless with WooCommerce you can create a store quickly and easily. With a little investment of time and money because is a free plugin that can be downloaded from the same WordPress (plugins section) or from the official website: http://www.woothemes.com/woocommerce/ 

It is a very simple and intuitive tool to set up a small online store, for example with about 50 products and offers support and translation in many languages.

WooCommerce offers more features than other ecommerce WordPress plugins, as JigoShop or WP_Ecommerce. Also has good support and video tutorials all over the website and, off course, in the official website: http://www.woothemes.com/videos/.

But other critic to WooCommerce is regarding themes, because there are few free themes available for the sales platform, but, in the other hand, there are mostly adapted to any device (phone or tablet). The (free or paid) own themes are also in the website http://www.woothemes.com/product-category/themes/

The main features of WooCommerce

Management of different forms of payment: COD, Paypal, bank transfer, check, card payment gateway.

Configuring the shipping costs: free, single price or according to weight, measure of the package or shipping country.

Configuring taxes, it may be included in the final price or not, and can impose different taxes per product.

Create discount coupons with a fixed amount or a percentage, for specific products or product categories.

Add different attributes and variations in product characteristics (color, size, etc.).

You can sell physical or digital products.

Provides inventory reports that inform the stock of products available for sale.

Provides other reports, state orders, sales and customers.

Incorporates SEO fields required for search engine optimization.